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Doctor Proctor Promotions

DPP (Doctor Proctor Promotions) is a boxing gym and promotions company based in Shrewsbury. Founded by James Proctor, DPP offers inclusive boxing classes for kids, adults, and women, focusing on building a supportive community and promoting fitness for everyone. Their mission is to provide top-tier boxing instruction while fostering an environment that encourages personal growth, teamwork, and a passion for the sport.

Client

Doctor Proctor Promotions

Service Provided

Web Design, Web Development

Completed

Dec 2024

The Goal:

The primary objective for DPP was to create a vibrant, user-friendly website that effectively showcases their range of boxing classes (kids, adult, women-only, sparring, and 1-on-1 sessions). They also sought to strengthen their online presence and ensure an intuitive user experience. By building a website that is easy to navigate, DPP aimed to attract new members, keep existing clients informed, and ultimately promote a sense of community among their audience.

The Challenge:

While designing the website, the team needed to address multiple hurdles. One key challenge was catering to different target audiences (children, adults, and advanced fighters) without losing a cohesive brand message. Another challenge was presenting the breadth of DPP’s offerings, including their timetable, in a clear, organized way. Additionally, the bold pink and blue color scheme had to be thoughtfully applied to reflect DPP’s dynamic spirit without overwhelming users.

The Results:

The final website stands out with a clean layout and bold branding that aligns perfectly with DPP’s energetic persona. Users can navigate seamlessly to explore classes, view schedules, and make bookings without hassle. This well-structured and intuitive design reinforces DPP’s commitment to inclusivity, excitement, and quality boxing instruction, helping them connect with both newcomers and seasoned fighters alike.